EVALUATION OF FACTORS AFFECTING CONSUMERS' POULTRY MEAT CONSUMPTION HABITS AND PERCEPTIONS AND POULTRY BREEDING PROCESSES

In this study, the evaluation of factors affecting consumers’ perception and habits for poultry meat consumption; breeding processes were investigated. For these purposes, consumer breeder surveys conducted with attendance 655 consumers 323 producers from Turkey. Consumer survey focuses on purchasing habits, consumption preferences, effects news false-facts about poultry's washing, thawing, feeding, healing, growing practices. survey, breeders’ opinion in production processes, “Salmonella Control Program” misleading analyzed. Findings showed that frequency varied significantly according to demographic features. The expiration date was most important factor paid attention when meat. Both sector preferences affected by published media. Packaging also played a significant role habits.